The betting industry in 2025 is being shaped not only by what people wager on, but also by what they search for. Search trends reveal the heartbeat of betting markets, showing which events, players, and odds capture the most attention. Understanding these searches offers a unique view into public sentiment, betting behavior, and market demand.
Across football, horse racing, esports, and even crypto-driven wagering, data highlights how bettors increasingly rely on odds comparison platforms to find the best possible returns. For industry stakeholders, these insights show where promotions succeed, where bettors shift their focus, and how global events can drive massive surges in betting activity. From Europe to Asia, the odds people type into their search bars are defining the direction of sports wagering this year.
Betpack’s Role in Identifying Market Leaders
One of the most valuable tools for tracking odds demand is betpack, a Malta-based aggregator established in 2021. By pulling together odds from multiple providers into one platform, Betpack allows bettors to identify competitive prices in real time.
Betpack’s data shows which odds generate the most user queries. These searches aren’t just numbers; they reflect fan passion for key tournaments, growing curiosity in esports, and increasing adoption of new betting technologies like cryptocurrency markets. In 2025, as competition among operators intensifies, Betpack’s tracking highlights exactly where demand is concentrated.
Football Odds Lead Global Searches
No surprise here: football remains the world’s most bet-on sport. Betpack data shows consistent spikes in search queries during major competitions such as:
- UEFA Champions League knockouts – Searches for odds on top goal scorers and match outcomes dominate European betting traffic.
- Copa America 2025 – South American audiences fuel demand for outright winner and player performance markets.
- European Championship qualifiers – Bettors are drawn to early-stage odds for teams fighting for tournament spots.
Football odds are also increasingly granular. Beyond match winners, player-specific bets — like first goal scorers or total assists — are among the most searched. This reflects a wider industry trend of personalization, where bettors want to align wagers with individual player narratives.
Horse Racing’s Enduring Appeal
While football commands attention, horse racing continues to rank high in global odds searches. According to Betpack’s search trends, interest is concentrated around:
- Prestigious Races – The Grand National, Kentucky Derby, and Melbourne Cup remain consistent draws.
- Exotic Wagers – Bettors search heavily for trifectas and superfectas, seeking complex but high-payout markets.
- Daily Race Cards – Even outside headline events, day-to-day racing generates sustained odds demand.
Horse racing’s enduring appeal lies in its blend of tradition and opportunity. Bettors use comparison platforms like Betpack to navigate the complexity of fluctuating markets, ensuring they don’t miss competitive pricing.
Esports Odds Surging in 2025
Esports continues its rise, with betting odds searches reflecting its growing mainstream presence. Betpack data shows the following events driving heavy traffic:
- League of Legends Worlds – Odds for regional champions and player-specific props rank among the most searched.
- CS:GO Majors – High-profile roster changes in 2025 have made odds volatility especially attractive to bettors.
- Dota 2 International – Outright tournament winner markets remain key traffic drivers.
Esports attracts a younger, digital-native audience that demands both speed and variety. Live odds for in-game moments — like first kill or map winner — are particularly popular. This trend highlights esports’ shift from niche to mainstream betting activity.
In-Play Betting: The Real-Time Favorite
Another major trend revealed in Betpack’s 2025 data is the surge in live betting searches. Bettors increasingly want odds that adjust in real time, reflecting the dynamic nature of matches. Key drivers include:
- Football in-play markets – Goals, cards, and possession-driven odds fuel searches.
- Tennis point-by-point markets – Rapid swings in momentum make odds comparison critical.
- Basketball quarter-by-quarter betting – Especially prominent in the NBA and EuroLeague.
The rise of in-play betting emphasizes the importance of real-time access to odds. Bettors no longer wait for pre-match markets; they want dynamic updates mid-game, and aggregators like Betpack are central to meeting that demand.
Crypto Odds: A Growing Niche in 2025
The emergence of cryptocurrency in sports betting has created a new odds search category. Bettors are increasingly drawn to crypto-friendly bookmakers because of anonymity, transaction speed, and independence from traditional banking.
Betpack’s aggregator data confirms a steady increase in crypto odds searches across:
- Major football matches with Bitcoin betting options
- Esports markets supported by Ethereum or stablecoins
- Cross-platform promotions tied to crypto bonuses
However, volatility remains a concern. Bettors often search for odds alongside conversion rates, highlighting the unique dual-focus of this niche.
Regional Differences in Odds Searches
Betpack’s global footprint highlights how odds searches vary across regions:
- Europe – Football dominates, but horse racing retains its stronghold in the UK and Ireland.
- North America – Searches are balanced between NFL odds and major basketball events, with esports gaining traction.
- Asia – Esports odds searches outpace horse racing, reflecting the region’s younger digital-first audiences.
- Africa – Football leads, but mobile-first live betting odds show the highest growth in search activity.
These regional variations underscore the importance of localized strategies for operators seeking to capture attention in 2025.
Industry Adaptations: How Operators Respond
The ripple effects of odds searches are felt throughout the industry. Operators adapt their promotions, marketing campaigns, and product offerings based on trending search queries. According to analytics firm revpanda, search-driven insights increasingly inform how betting sites position themselves in competitive markets.
Key adaptations include:
- Tailoring promotions to coincide with peak search events.
- Using live odds data to enhance customer engagement.
- Expanding esports coverage to meet surging demand.
- Highlighting crypto integration to attract new demographics.
By responding to search patterns, operators not only capture attention but also retain bettors who demand transparency and choice.
Internal Resources for WeeklyEsports Readers
For readers tracking esports trends, our WeeklyEsports event coverage provides up-to-date reporting on global tournaments. For those curious about betting dynamics, our explainer on live esports betting trends offers detailed breakdowns of how odds shift in real time.
The most searched-for betting odds of 2025 reveal a shifting landscape. Football remains dominant, horse racing sustains its heritage, esports continues its meteoric rise, and crypto markets carve out a growing niche. Live betting’s surge highlights the appetite for real-time engagement, reshaping how odds are delivered and consumed. Platforms like betpack make sense of this complexity, offering bettors clarity in a crowded field. For operators, insights from search data guide promotions and product development. For bettors, they highlight the markets shaping global conversations. In 2025, odds searches aren’t just a reflection of games—they are a reflection of the industry’s evolution itself.
